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V. Kumar (professor) : ウィキペディア英語版 | V. Kumar (professor)
Dr. V. Kumar is the Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Executive Director for the Center for Excellence in Brand & Customer Management, and the Director of the Ph.D. Program in Marketing at the J. Mack Robinson College of Business at Georgia State University, Atlanta, USA. He has extensive experience as a consultant, working on marketing research projects for companies like IBM, Procter & Gamble, ICICI Bank, and AT&T, among many others. He is an internationally renowned marketing scholar and has been recognized as a “(Legend in Marketing )” for his contributions as a lifetime researcher in marketing. His areas of interest include profitability analysis of customers and brands; forecasting techniques; customer-, store-, and market-level retailing concepts; marketing strategy; international marketing; customer relationship management (CRM); marketing research topics; and business-to-business marketing. His pioneering work in the area of customer lifetime value (CLV) has earned him several awards and recognitions, and has resulted in many scholarly publications. On July 1, 2014, he was named the Editor in Chief of the Journal of Marketing published by the American Marketing Association (AMA).〔(【引用サイトリンク】first1=V. )〕 == Early life == Kumar was born to a middle-class family in Chennai, India. His mother worked as a telephone operator and his father was a clerk in the Indian Railways. Both parents instilled in him the value of higher education and encouraged him to become an engineer. On their advice, he entered the Metallurgical Engineering Program at the Indian Institute of Technology (IIT) of Kharagpur. After graduating with a Bachelor of Technology (B.Tech), he continued his education in the M. Tech Program in Industrial Management at IIT-Madras. It was here where Kumar discovered his interest in Marketing. Motivated by his professor, he then moved to the United States to study marketing strategy in the Ph.D. in Marketing program at the University of Texas at Austin.
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